An application that dominates social media with its 1 billion users worldwide: Tiktok. We hear about this application of Bytedance company with another news every day due to its contents or users. In some aspects, it comes first among its rivals such as Facebook and Instagram. Think Tiktok is just for entertainment, music and dance? You are wrong because Tiktok for business has great business opportunities waiting for brands. Having 1 billion monthly active users means an opportunity for brands to interact with their target audience. So, in this content, you will be able to learn how to use Tiktok for business. If you like this content, feel free to comment.
Create A Tiktok Business Account
The first step to start using Tiktok for business is to download Tiktok from the app store and create an account with your brand name. Go to your “me” page and click on the “…” icon. Then click on “Manage Account” and mark “Switch to Business Account” on the popup screen. Insert a profile photo and write your bio (it can be a summary sentence like your brand’s slogan as 80 characters are allowed).
Know Your Target Audience
Although only associated with the Z generation, Tiktok’s user base includes more than that. Capturing engagement with the target audience is the primary goal of using Tiktok for business. So you have to discover where you will meet them. You should plan what will impress people and what strategies you will use to create content. Observing the preferences and behaviors of the target audience is essential for you to produce content that will have a great impact.
Develop Your Content Strategy For Tiktok
In this step, it is important to develop your content within a strategy. There are thousands of brands and content on Tiktok. You must have compelling and well-thought-out content for users to discover you. Creating User Generated Content is quite common among businesses. Apart from that, you can produce videos showing how your product is used, as how-to videos are very popular in the application. If you are successful enough users will save Tiktok to watch it later.
The use of sponsored hashtags is very popular among accounts using Tiktok for business. People who see the hashtags also want to join the stream. Influencer marketing is one of the types of ads with high conversion rates that you can choose on Tiktok. Thanks to the Tiktok stars followed by millions, you will reach the followers of this person. By working with people you think are suitable for your brand identity, you make it easier for relevant people to reach you. People who talk about your product or service ensure that your brand is spread by word of mouth.
By following the steps you learned from this content, you have learned to use Tiktok for business. Now is the time to take action, inspired by these pieces of information.