Tiktok, the most popular video sharing platform of recent years, was launched in China in 2016. Then it started to be used globally in 2017. A new title called Tiktok star has emerged. It is an application where short videos are shared, which is considered an extension of the Musical.ly. application. The app has become famous with videos of teenagers lip-syncing or dancing. Although the target audience is thought to be young people when it comes to Tiktok users, over time, people of all ages and countries have become members of the application. It was so successful that it reached 1 billion monthly active users worldwide in 2021. What contributed to the rapid rise of Tiktok on a global scale?
How Does Tiktok Work?
Tiktok is an application that works in harmony with music and video. 15-second videos with background music can be shared. Usually, content where people lip-sync or dance is featured. Using artificial intelligence technology, the application allows users to view content in the stream according to their preferences and tastes. Working with the catch-phrase “for everyone”, Tiktok confronts users from different cultures who do not have the opportunity to get to know each other.
It’s very easy to share videos on Tiktok and become a Tiktok star. You can become famous -in other words Tiktok star– in a short time by adding your own interpretation to the trending content. Being creative will make a difference, but you can also be one of users who imitate each other. Streaming live on Tiktok is also very popular. Users can earn money from their followers with the wallet, which is a feature of the application. You can “donate” with your coins to your favorite users.
Global Rise of Tiktok in 2022
While Tiktok is a relatively new application, it has managed to attract all the attention with its growth rate. It is designed in China and spread to other countries. With its features, it inspired other applications and with its users became agenda of many countries. How did it become dominant among other social media apps? Tiktok generated $63 million in revenue in 2017. 4 years after its launch, it increased that rate to $4.6 billion in revenue in 2021.
In 2020, it is possible to link the increase in the number of Tiktok users with the pandemic. Thousands of people looking for alternative activities at home due to curfews have downloaded Tiktok during this period. Therefore, millions of people spent time on the app and preferred to download Tiktok video and share to interact with others.
The application is an important channel used in marketing and advertising activities. It is possible to become famous and earn money on Tiktok. Perhaps this is one of the most important features that makes being a Tiktok star most attractive and accelerates the rise of Tiktok app. A lot of people who want to make money without spending a lot of effort and produce content without being creative continue to join Tiktok.